22 juni 2005

"Läsarna vill medverka i webbmediet"

Netimperative - Head of Guardian Unlimited says readers want control: "Simon Waldman, head of Guardian Unlimited, says modern media consumers want to create, control and challenge traditional media owners online. And that spells bad news for Rupert Murdoch."

16 juni 2005

Yahoo låter användare söka i prenumererade webbtidningar

Yahoo ramps up 'deep Web' search effort | CNET News.com: "Yahoo began testing a service late Wednesday that allows people to perform simultaneous searches for information contained within subscription-based Web sites.
While most search engines crawl the Web and troll freely accessible sites, they cannot get into much of the so-called deep Web, vast amounts of data stored within paid and password-protected sites. Yahoo Search Subscriptions will allow search access to seven different subscription Web sites simultaneously, including the Financial Times and The Wall Street Journal Online"

9 juni 2005

Berätta hur ni jobbar och var litet mänskliga!

Speak Up: June 2005: "was much discussion of the decline in trust in the media, with such notable events as the 'dodgy dossier' story by the BBC, the 'Rathergate' incident at CBS last fall and the Newsweek 'koran flushing' story in May. Mannion took a strong position on the media feeling intimidated by governments who had been bullying reporters into submission. 'We have to get back onto the front foot,' he said. I suggested that in order to do this, the media has to explain its process and humanize itself, perhaps by allowing its producers or reporters to write blogs. Mannion took exception to this but Klein thought it was an interesting opportunity to change the current negative dynamic for the media. In fact, from a PR standpoint, what the media has done by NOT explaining its process is to leave the field to its critics, often the conservative bloggers, who define the story and leave the media simply to respond."

8 juni 2005

Vill man vinna val måste man blogga

Blog Muscle In Europe - Forbes.com "So while the "no" campaign appeared to harness the power of the Web effectively, there have been admissions during a gloomy post-mortem on the part of pro-treaty supporters that their side simply did not do enough to engage in the online debate, coming late to the realization of its importance and, as a result, largely ceding the contested intellectual space to their opponents."

2 juni 2005

New York Times ordförande: Frågan är om man längre kan tala om massmedier

Pressens Tidning: "Arthur Ochs Sulzberger, ordförande för New York Times Company, talade 1 juni 2005 på WAN-kongressen i Seoul:

- Med Tivo, Google, iTunes och andra fenomen har mediekonsumenten fått mycket större kontroll än förr. Vi befinner oss inte i 'den digitala eran' utan i 'konsumentmaktens era'.

- Rupert Murdoch har rätt, sade han, och tillade snabbt: Jag hade aldrig trott att jag någonsin skulle säga de orden, men när andra medier befinner sig i stark utveckling kan pressen inte låtsas som om det regnar.

- Frågan är om man överhuvudtaget kan prata om massmedier, så fragmenterat har folks medieintag blivit, och så distribuerad är makten att publicera. Det finns nu någonstans mellan 10 och 30 miljoner bloggar på internet.

- Det som skiljer ut tidningarna från andra medier är vår trovärdighet, vårt grundläggande sociala kontrakt med läsarna. Vårt viktigaste uppdrag är att skriva sanningen, sade Sulzberger, vars tidning New York Times genomlevt ett tufft år med flera redaktionella skandaler."