Michael Urlocker Examines Disruption and Disruptive Processes - Guest Post: Journalists Must Adapt or Fade: "Of course, traditional news organizations will only be relevant and successful if they adopt the new communication tools to reach readers, particularly younger people who don't read as many newspapers or watch as much television anymore.
Rather than tip-toeing onto the Web, news organizations need to enthusiastically use blogs, podcasts and video blogs the way NPR does. This means reporters need to stop thinking of themselves as one-dimensional content creators, and start creating content using a variety of tools. At the same time, news organizations must stop trying to force-feed traditional business models to the Web. "
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