Ett alternativ till Metro och City?

Photos: E-paper devices for the commuter crowd | CNET News.com: "The Readius, a concept gadget from Philips Polymer Vision, contains a flexible, scrollable display. The pocket-size 'e-reader' stretches out to provide a 5-inch monochrome screen with a resolution of 320 by 240 pixels."

Microsoft bygger in e-tidningen i nästa operativsystem

Microsoft Software Will Let Times Readers Download Paper - New York Times: "With Microsoft's new Windows Vista software, to be available in January, virtually any newspaper, magazine or book can be formatted into an electronic version and read online or off. The software would allow The Times to replicate its look ? fonts, typeface and layout ? more closely than its Web site now does.
Bill Gates, the chairman of Microsoft, and Arthur Sulzberger Jr., the publisher of The Times, unveiled the prototype at the annual meeting of the American Society of Newspaper Editors."

Cnet har en bild här.

Rubrik om rubriker

This Boring Headline Is Written for Google - New York Times: "Some news sites offer two headlines. One headline, often on the first Web page, is clever, meant to attract human readers. Then, one click to a second Web page, a more quotidian, factual headline appears with the article itself. The popular BBC News Web site does this routinely on longer articles.
Nic Newman, head of product development and technology at BBC News Interactive, pointed to a few examples from last Wednesday. The first headline a human reader sees: 'Unsafe sex: Has Jacob Zuma's rape trial hit South Africa's war on AIDS?' One click down: 'Zuma testimony sparks HIV fear.' Another headline meant to lure the human reader: 'Tulsa star: The life and career of much-loved 1960's singer.' One click down: 'Obituary: Gene Pitney.'
'The search engine has to get a straightforward, factual headline, so it can understand it,' Mr. Newman said. With a little programming sleight-of-hand, the search engine can be steered first to the straightforward, somewhat duller headline, according to some search optimizers. "

Simpson-reprisen direkt på nätet

Fox will put TV reruns on the Internet: report?|?Reuters.com: "News Corp.'s Fox network has signed a six-year agreement with its 187 affiliated stations that will let it show reruns of its television programs on the Internet, the Wall Street Journal reported on its Web site on Thursday.
The revenue-sharing agreement allows Fox to make 60 percent of its prime-time schedule available online the morning after the shows air, the Journal reported."

Om skillnader och likheter mellan kolumner och bloggar

'A very delicate balancing act': the columnist/blogger hybrid: "Well, I don't see myself as a columnist/blogger. I see myself as a columnist and a blogger. Eventually there may be more merging of the two. But at this point, that hasn't happened. And part of the reason is that the column needs to meet a certain standard that I've set for it. So I can't go at it half-heartedly, or with half attention. So, it's the primary job. Now, the blog can amplify what's in the column. And I think the most interesting thing I do with it is that the arrangement I made with the paper when I first started the blog was that we're going to post the column, on column days, on the blog. And primarily what that did was that it moved the column out in front of [latimes.com's] registration wall. So, it -- I mean, the goal was to open the market. You know, open the visibility of it. And I think that's happening. It certainly made it more visible among the blog world. But it didn't feel right to just post the column. So every time I post it, I generally write an introduction. That's where I put the links, you know, where I might expand on points that I didn't have room for in the column. "

Stark tillväxt för gräsrotsannonsering - men från en låg nivå

RED HERRING | New Media Ad Spending Soaring: "Advertising for user-generated content is growing by leaps and bounds, up 198 percent in 2005 and set to rise another 145 percent this year. PQ Media estimates a 106 percent compound growth rate through 2010. In that year, the firm sees the market at $757 million.

But all that growth still adds up to a small portion of total spending estimates for online advertising; eMarketer, for instance, says online ad spending will reach $28.5 billion in 2010, up from $12.5 billion in 2005.

User-generated content, said PQ Media President Patrick Quinn, is ?still a very small market and it?s miniscule in the greater landscape?but that?s not to say that brand marketers don?t see this opportunity.? "

Populära teveserier gratis på nätet (med reklam)

Disney to Offer Some ABC Programs Free on the Web - New York Times: "In an effort to extend its broadcast economic model to the Internet, the Walt Disney Company said today that it would offer some of its most popular ABC programs free on its Web sites but with commercials that cannot be eliminated."

Ingen poäng vara en bläckfläckig dinosaurie

Telegraph | Money | Personal view: New breed of journalist for a new world: "I have been a print journalist for 42 years and up until, say, three years or so ago I expected to die a print journalist. But there is no point in looking backwards, in being an inky dinosaur, so I have come to accept that the only way forward, for the media industry and for me, is to embrace the revolution, of becoming an internet revolutionary.
That isn't as radical as it sounds because when I look around me I see that the people are leading the way. They are now so media-savvy, living within a multiple-platform media environment, and revolution, and they're finding it a very enjoyable and comfortable place to be."

Washington Post minskar med 80 på redaktionen

Washington Post to Cut 80 Newsroom Jobs - New York Times: "The Washington Post is planning to cut about 80 jobs, or about 9 percent of its newsroom, over the next year, joining a roll call of major American newspapers reducing editorial positions as the industry continues to face a sluggish advertising environment and declining circulation."

Nätet ett alternativ när tevetittarna skippar reklamen

MEDIA: ADVERTISING; TV and Top Marketers Discuss the State of the Medium - The Archive - The New York Times: "The problem for television advertising is that many companies have begun devoting larger portions of their advertising budgets to the Internet, streaming video and even cellphone ads. Some speakers at the conference argued that despite the flaws in television ads -- viewers are increasingly ignoring them by simultaneously using the Internet or instant-messaging and employing ad-skipping devices like the digital video recorder -- television is still a strong medium for ad messages. "

TV-reklam fungerar allt sämre

Major Marketers: TV Spots Less Effective; Eyeing Online, Search ? MarketingVOX: "Advertisers will be spending significantly less on television and increasingly more on online advertising in the next couple of years, according to a poll of major advertisers by Forrester and the Association of National Advertisers, writes ClickZ. Some 78 percent of the surveyed marketers said the effectiveness of their TV advertising has diminished in the last two years. Some 80 percent said they would instead invest more in web advertising, and 68 percent pointed to search marketing specifically."

Hälften av de unga tittar på tv-inslag på nätet

Forrester Research: Youth Tune In For Online Video: "Today's young online consumers enjoy Internet video, especially if it's entertainment-based. In 2005, 45% of online youth age 13 to 21 said they had viewed a streaming or downloadable video in the past month. Short-form video content, such as movie trailers and music videos, gets the most viewers ? partially due to a lack of long-form content. Most of the content that youths view is supplementary to traditional media. This exposes an excellent opportunity for content providers to offer online video that leverages the strength of existing brands and provides a jumping-off point for new short-form content."